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But how do I pay for it?

Posted by on Jun 26, 2014 in Ads, Blog, Branding, Brochures, Business analysis (including marketing strategy), Business Cards, Catalogs, Conference Marketing Materials, Corporate Identity, Corporate Stationary, Custom Illustration, Fliers, For Slider, General Business, Information Architecture, LAMP Server Maintenance, Logos, Marketing, Presentation Folders, Product Literature, SEO, Social Media, Usability, Web Design | Comments Off on But how do I pay for it?

But how do I pay for it?

Given what you may have already read elsewhere on the web about web design and development, one thing you might be asking yourself is “how do I pay for it?” Though my rates are pretty reasonable given the industry average of $50/hr (you can read more about what web designers charge here), I do realize that many people wanting a web site don’t necessarily have a large budget to do everything they’d like. I’ve worked with a number of clients whose budgets have ranged from a few hundred dollars for a basic...

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A little bit about SEO & Marketing…

Posted by on Jun 24, 2014 in Blog, Branding, Business analysis (including marketing strategy), Conversions, Corporate Identity, For Slider, Inbound Marketing, Marketing, Search Engine Rankings, SEO, Social Media, Usability, Web Design | Comments Off on A little bit about SEO & Marketing…

A little bit about SEO & Marketing…

Most people who approach me with SEO related questions usually want to know why their web site isn’t showing up on the first page of search returns when others search for the sort of services they provide (and what can be done about it). The easy answer of course is that their site and its content haven’t been optimized to do so yet. While that’s true in many cases, the real answer is somewhat more complicated than that. Search Engine Optimization, or SEO as it’s commonly known, is that area of web site development...

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The Fine Print: other graphic work of mine

Posted by on Jun 20, 2014 in Ads, Blog, Brochures, Business Cards, Corporate Stationary, Custom Illustration, Fliers, For Slider, Presentation Folders | Comments Off on The Fine Print: other graphic work of mine

The Fine Print: other graphic work of mine

Most folks I talk to in the course of my daily business realize that graphic design is a creative process that combines art and technology to communicate ideas (a unique message, if you will), the end result of which allows us to convey that message to a particular audience for some sort of purpose. In the web-related and other graphic work that I do, the goal of that message is usually to get people to buy things from us, subscribe to something we’re oftering, etc. (what we call “conversions” in the marketing world), and is...

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Elegant Themes

Posted by on Jul 3, 2011 in Blog, For Slider | Comments Off on Elegant Themes

Elegant Themes

If you haven’t noticed yet, this site is driven by WordPress. It’s also based on the Webly theme available at Elegant Themes (ET), one of the more dominant WordPress theme mills on the web. I’ve been spending a lot of time there as of late, not only hoping to drum up business, but also to help those who have little to no clue (and little to no budget) as to how make their WordPress sites more appealing. For, right out of the box—regardless who designs them—most themes will need some sort of adjustments to styling, headings,...

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Marketing & the Internet: do consumers do online research?

Posted by on Jun 6, 2011 in Blog, Business analysis (including marketing strategy), For Slider, General Business | Comments Off on Marketing & the Internet: do consumers do online research?

Marketing & the Internet: do consumers do online research?

During an adjudicatory hearing on the viability of the Adirondack Club and Resort (ACR) project in Tupper Lake, adjoining property owner Phyllis Thompson brought up the fact that the ACR’s website isn’t currently in operation, wondering if that might have an impact on the marketability of the project (Resort’s marketability questioned, Adirondack Daily Enterprise – June 6, 2011). Per the Daily Enterprise article, one Terry Elsemore, an expert witness hired by the Adirondack Club and Resort (ACR) developers in Tupper Lake to...

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QR Codes: the next greatest thing?

Posted by on May 31, 2011 in Ads, Blog, Brochures, Business Cards, Catalogs, Conference Marketing Materials, Corporate Stationary, Custom Illustration, Fliers, For Slider, General Business, Logos, Presentation Folders, Product Literature | Comments Off on QR Codes: the next greatest thing?

QR Codes: the next greatest thing?

Just about anyone who drives down Route 73 through Keene, NY has a smartphone of some kind. An iPhone, or an Android, or one from the other handful of flavors that permeate the current market. One equipped with a camera. And if there’s even a smidgen of truth to the statistics reported by Clarkson’s Adirondacks Business Center, that means there’s about 1.6 million of them traveling through town yearly. 1.6 million of them, those smartphones, accompanied by potential customers. Give or take, that is. What does this mean for...

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How about a web site?

Posted by on May 29, 2011 in Blog, Custom Illustration, For Slider | Comments Off on How about a web site?

How about a web site?

You know you want one, perhaps even need one. One that’s well-designed, truly functional, and tailored to your specific needs, even if they’re fairly simple. Not entirely convinced? Read on. Let’s say you live in an area like I do, in the middle of the mountains along the tourists’ beaten paths*. Better yet, let’s say you’re actually one of those tourists, staying in a lodge, at a campground, or whatever. You brought what you thought was everything you needed for your stay. Food, bug repellent, toilet paper...

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Did you say logos?

Posted by on May 28, 2011 in Blog, Custom Illustration, For Slider, Logo Gallery, Logos | Comments Off on Did you say logos?

Did you say logos?

Though I enjoy doing just about anything I do, I really enjoy doing logo work. Not because it earns me a great deal of money mind you, but more because doing such work often affords me the opportunity to shift my skills into maximum-overdrive, creatively speaking. Once I’ve got the basic research done, gears churn, buttons get pressed, and stick figures get drawn out with the sweep of my mouse. As fit & figure comes more and more together, ideas take shape, eventually realizing themselves in the happy faces of those I do such work...

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Home is where the heart is…

Posted by on May 28, 2011 in Blog, Personal | Comments Off on Home is where the heart is…

Home is where the heart is…

And my heart is certainly in the mountains. More to come… Images from Around the Place [Show as slideshow]...

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It really works!

Posted by on May 27, 2011 in Blog | Comments Off on It really works!

It really works!

WordPress, that is. I mean, I’m having a blast building this new site! Everything I’ve learned these past 16 years working with code and graphics is now coming into play. It’s so incredibly easy, child’s play if you will, that I’m kicking myself in the butt for not setting up a blog sooner. Stay tuned, there’s a lot more to come…

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