Business Cards

But how do I pay for it?

Posted by on Jun 26, 2014 in Ads, Blog, Branding, Brochures, Business analysis (including marketing strategy), Business Cards, Catalogs, Conference Marketing Materials, Corporate Identity, Corporate Stationary, Custom Illustration, Fliers, For Slider, General Business, Information Architecture, LAMP Server Maintenance, Logos, Marketing, Presentation Folders, Product Literature, SEO, Social Media, Usability, Web Design | Comments Off

But how do I pay for it?

Given what you may have already read elsewhere on the web about web design and development, one thing you might be asking yourself is “how do I pay for it?” Though my rates are pretty reasonable given the industry average of $50/hr (you can read more about what web designers charge here), I do realize that many people wanting a web site don’t necessarily have a large budget to do everything they’d like. I’ve worked with a number of clients whose budgets have ranged from a few hundred dollars for a basic online presence, to those with upwards of $1,000. One thing...

Read More

The Fine Print: other graphic work of mine

Posted by on Jun 20, 2014 in Ads, Blog, Brochures, Business Cards, Corporate Stationary, Custom Illustration, Fliers, For Slider, Presentation Folders | Comments Off

The Fine Print: other graphic work of mine

Most folks I talk to in the course of my daily business realize that graphic design is a creative process that combines art and technology to communicate ideas (a unique message, if you will), the end result of which allows us to convey that message to a particular audience for some sort of purpose. In the web-related and other graphic work that I do, the goal of that message is usually to get people to buy things from us, subscribe to something we’re oftering, etc. (what we call “conversions” in the marketing world), and is associated with what’s called...

Read More

The Ultimate in Pool Care

Posted by on May 6, 2012 in Ads, Branding, Business Cards, Corporate Identity, Corporate Stationary, Custom Illustration, Information Architecture, Logos, Marketing, Portfolio, Presentation Folders, Product Literature, SEO, Social Media, Usability, Web Design, Web Site Gallery | Comments Off

The Ultimate in Pool Care

Type of work: design and development of full web site, as well as the delivery of a Facebook Timeline page with integrated Facebook applications. Website url: www.ultimatepoolcare.com Platform: WordPress Please note that extensive re-work was recently accomplished on this site allowing for the responsive display of the site and its use in various screen sizes (e.g., smartphones, tablets, etc.). This work entailed using the newly introduced, responsive version of the original WordPress theme and the addition of almost 2,000 lines of css (Cascading Style Sheet) code. Examples of the Facebook...

Read More

QR Codes: the next greatest thing?

Posted by on May 31, 2011 in Ads, Blog, Brochures, Business Cards, Catalogs, Conference Marketing Materials, Corporate Stationary, Custom Illustration, Fliers, For Slider, General Business, Logos, Presentation Folders, Product Literature | Comments Off

QR Codes: the next greatest thing?

Just about anyone who drives down Route 73 through Keene, NY has a smartphone of some kind. An iPhone, or an Android, or one from the other handful of flavors that permeate the current market. One equipped with a camera. And if there’s even a smidgen of truth to the statistics reported by Clarkson’s Adirondacks Business Center, that means there’s about 1.6 million of them traveling through town yearly. 1.6 million of them, those smartphones, accompanied by potential customers. Give or take, that is. What does this mean for local businesses? Imagine this: techno-savvy...

Read More