Blog

But how do I pay for it?

Posted by on Jun 26, 2014 in Ads, Blog, Branding, Brochures, Business analysis (including marketing strategy), Business Cards, Catalogs, Conference Marketing Materials, Corporate Identity, Corporate Stationary, Custom Illustration, Fliers, For Slider, General Business, Information Architecture, LAMP Server Maintenance, Logos, Marketing, Presentation Folders, Product Literature, SEO, Social Media, Usability, Web Design | Comments Off on But how do I pay for it?

But how do I pay for it?

Given what you may have already read elsewhere on the web about web design and development, one thing you might be asking yourself is “how do I pay for it?” Though my rates are pretty reasonable given the industry average of $50/hr (you can read more about what web designers charge here), I do realize that many people wanting a web site don’t necessarily have a large budget to do everything they’d like. I’ve worked with a number of clients whose budgets have ranged from a few hundred dollars for a basic online presence, to those with upwards of $1,000. One thing...

Read More

A little bit about SEO & Marketing…

Posted by on Jun 24, 2014 in Blog, Branding, Business analysis (including marketing strategy), Conversions, Corporate Identity, For Slider, Inbound Marketing, Marketing, Search Engine Rankings, SEO, Social Media, Usability, Web Design | Comments Off on A little bit about SEO & Marketing…

A little bit about SEO & Marketing…

Most people who approach me with SEO related questions usually want to know why their web site isn’t showing up on the first page of search returns when others search for the sort of services they provide (and what can be done about it). The easy answer of course is that their site and its content haven’t been optimized to do so yet. While that’s true in many cases, the real answer is somewhat more complicated than that. Search Engine Optimization, or SEO as it’s commonly known, is that area of web site development that allows search engines to not only properly index...

Read More

The Fine Print: other graphic work of mine

Posted by on Jun 20, 2014 in Ads, Blog, Brochures, Business Cards, Corporate Stationary, Custom Illustration, Fliers, For Slider, Presentation Folders | Comments Off on The Fine Print: other graphic work of mine

The Fine Print: other graphic work of mine

Most folks I talk to in the course of my daily business realize that graphic design is a creative process that combines art and technology to communicate ideas (a unique message, if you will), the end result of which allows us to convey that message to a particular audience for some sort of purpose. In the web-related and other graphic work that I do, the goal of that message is usually to get people to buy things from us, subscribe to something we’re oftering, etc. (what we call “conversions” in the marketing world), and is associated with what’s called...

Read More

Elegant Themes

Posted by on Jul 3, 2011 in Blog, For Slider | Comments Off on Elegant Themes

Elegant Themes

If you haven’t noticed yet, this site is driven by WordPress. It’s also based on the Webly theme available at Elegant Themes (ET), one of the more dominant WordPress theme mills on the web. I’ve been spending a lot of time there as of late, not only hoping to drum up business, but also to help those who have little to no clue (and little to no budget) as to how make their WordPress sites more appealing. For, right out of the box—regardless who designs them—most themes will need some sort of adjustments to styling, headings, menus, etc., to tailor them to individual wants...

Read More

Marketing & the Internet: do consumers do online research?

Posted by on Jun 6, 2011 in Blog, Business analysis (including marketing strategy), For Slider, General Business | Comments Off on Marketing & the Internet: do consumers do online research?

Marketing & the Internet: do consumers do online research?

During an adjudicatory hearing on the viability of the Adirondack Club and Resort (ACR) project in Tupper Lake, adjoining property owner Phyllis Thompson brought up the fact that the ACR’s website isn’t currently in operation, wondering if that might have an impact on the marketability of the project (Resort’s marketability questioned, Adirondack Daily Enterprise – June 6, 2011). Per the Daily Enterprise article, one Terry Elsemore, an expert witness hired by the Adirondack Club and Resort (ACR) developers in Tupper Lake to bolster their cause, and owner of Fractional Strategies,...

Read More