Elegant Themes
If you haven’t noticed yet, this site is driven by WordPress. It’s also based on the Webly theme available at Elegant Themes (ET), one of the more dominant WordPress theme mills on the web. I’ve been spending a lot of time there as of late, not only hoping to drum up business, but also to help those who have little to no clue (and little to no budget) as to how make their WordPress sites more appealing. For, right out of the box—regardless who designs them—most themes will need some sort of adjustments to styling, headings, menus, etc., to tailor them to individual wants...
Read MoreMarketing & the Internet: do consumers do online research?
During an adjudicatory hearing on the viability of the Adirondack Club and Resort (ACR) project in Tupper Lake, adjoining property owner Phyllis Thompson brought up the fact that the ACR’s website isn’t currently in operation, wondering if that might have an impact on the marketability of the project (Resort’s marketability questioned, Adirondack Daily Enterprise – June 6, 2011). Per the Daily Enterprise article, one Terry Elsemore, an expert witness hired by the Adirondack Club and Resort (ACR) developers in Tupper Lake to bolster their cause, and owner of Fractional...
Read MoreQR Codes: the next greatest thing?
Just about anyone who drives down Route 73 through Keene, NY has a smartphone of some kind. An iPhone, or an Android, or one from the other handful of flavors that permeate the current market. One equipped with a camera. And if there’s even a smidgen of truth to the statistics reported by Clarkson’s Adirondacks Business Center, that means there’s about 1.6 million of them traveling through town yearly. 1.6 million of them, those smartphones, accompanied by potential customers. Give or take, that is. What does this mean for local businesses? Imagine this: techno-savvy...
Read MoreHow about a web site?
You know you want one, perhaps even need one. One that’s well-designed, truly functional, and tailored to your specific needs, even if they’re fairly simple. Not entirely convinced? Read on. Let’s say you live in an area like I do, in the middle of the mountains along the tourists’ beaten paths*. Better yet, let’s say you’re actually one of those tourists, staying in a lodge, at a campground, or whatever. You brought what you thought was everything you needed for your stay. Food, bug repellent, toilet paper & reading material (not necessarily one in...
Read MoreDid you say logos?
Though I enjoy doing just about anything I do, I really enjoy doing logo work. Not because it earns me a great deal of money mind you, but more because doing such work often affords me the opportunity to shift my skills into max-overdrive, creatively speaking. Once I’ve got the basic research done, gears churn, buttons get pressed, and stick figures get drawn out with the sweep of my mouse. As fit & figure comes more and more together, ideas take shape, eventually realizing themselves in the happy faces of those I do such work for (including me, of course). Take the logo for this...
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