Business analysis (including marketing strategy)

But how do I pay for it?

Posted by on Jun 26, 2014 in Ads, Blog, Branding, Brochures, Business analysis (including marketing strategy), Business Cards, Catalogs, Conference Marketing Materials, Corporate Identity, Corporate Stationary, Custom Illustration, Fliers, For Slider, General Business, Information Architecture, LAMP Server Maintenance, Logos, Marketing, Presentation Folders, Product Literature, SEO, Social Media, Usability, Web Design | Comments Off

But how do I pay for it?

Given what you may have already read elsewhere on the web about web design and development, one thing you might be asking yourself is “how do I pay for it?” Though my rates are pretty reasonable given the industry average of $50/hr (you can read more about what web designers charge here), I do realize that many people wanting a web site don’t necessarily have a large budget to do everything they’d like. I’ve worked with a number of clients whose budgets have ranged from a few hundred dollars for a basic online presence, to those with upwards of $1,000. One thing...

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A little bit about SEO & Marketing…

Posted by on Jun 24, 2014 in Blog, Branding, Business analysis (including marketing strategy), Conversions, Corporate Identity, For Slider, Inbound Marketing, Marketing, Search Engine Rankings, SEO, Social Media, Usability, Web Design | Comments Off

A little bit about SEO & Marketing…

Most people who approach me with SEO related questions usually want to know why their web site isn’t showing up on the first page of search returns when others search for the sort of services they provide (and what can be done about it). The easy answer of course is that their site and its content haven’t been optimized to do so yet. While that’s true in many cases, the real answer is somewhat more complicated than that. Search Engine Optimization, or SEO as it’s commonly known, is that area of web site development that allows search engines to not only properly index...

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Marketing & the Internet: do consumers do online research?

Posted by on Jun 6, 2011 in Blog, Business analysis (including marketing strategy), For Slider, General Business | Comments Off

Marketing & the Internet: do consumers do online research?

During an adjudicatory hearing on the viability of the Adirondack Club and Resort (ACR) project in Tupper Lake, adjoining property owner Phyllis Thompson brought up the fact that the ACR’s website isn’t currently in operation, wondering if that might have an impact on the marketability of the project (Resort’s marketability questioned, Adirondack Daily Enterprise – June 6, 2011). Per the Daily Enterprise article, one Terry Elsemore, an expert witness hired by the Adirondack Club and Resort (ACR) developers in Tupper Lake to bolster their cause, and owner of Fractional Strategies,...

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