Context

Posted by on Jul 13, 2014 in | 0 comments

If content is king, then context is queen. Serving up valuable content is important, but ensuring that it’s customized for the right audience is equally (if not more) important. As buyers become more in control of what information they digest (again, not literally), it’s important to deliver content that’s contextually relevant. For example, if you own a restaurant, you wouldn’t want to send a coupon for a steak dinner to a vegetarian, etc.

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