Posted by on Jul 13, 2014 in | 0 comments

Sometimes referred to as “keyword phrases,” keywords are the topics that web pages get indexed for in search results pages (SERPS) by engines like Google, Yahoo, and Bing. Picking keywords that you’ll optimize a webpage for is a two-part effort — first, you’ll want to ensure the keyword has significant search volume and is not too difficult to rank for. Then, you’ll want to ensure it aligns with your target audience. After deciding the appropriate keywords you want to rank for, you’ll then need to optimize the appropriate pages on your website using both on-page and off-page tactics.

Also see: Wikipedia – Keywords

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