Middle of the Funnel

Posted by on Jul 13, 2014 in | 0 comments

Middle of the Funnel (or MOFU) is an inbound marketing term that refers to the stage that a lead enters after identifying a problem. Now they’re looking to conduct further research to find a solution to the problem. Typical middle of the funnel offers include case studies, product brochures, or essentially anything that brings your business into the equation as a solution to the problem the lead is looking to solve.

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