Posted by on Jul 13, 2014 in | 0 comments

Sometimes referred to as a “buyer persona” with respect to inbound marketing, a persona is a basic profile of a target consumer. It helps an inbound marketer visualize the ideal prospect, their behavior, demographic profile, and psychographic information. A complete and accurate buyer persona profile can help inbound marketers better define their target audience and make better-informed marketing decisions.

Persona is also a term that is commonly used in usability studies (among others) where, similarly to inbound marketing, “users” are assigned personas based on the behavioral characteristics they display during usability studies. In-turn, web sites can be designed with these personas in mind, allowing for optimum usability.

Also see: Wikipedia – Persona; Wikipedia – Persona (user experience)

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