Posted by on Jul 13, 2014 in | 0 comments

Shortcodes are short bits of code that cut down on repetitive strings of HTML, and can be inserted anywhere in a web page.

For instance, you could create a shortcode to insert a call to action button, or to display a Google AdSense ad, or to create three columns of content, without actually inserting any HTML markup yourself. The shortcode used is in-turn interpreted by the core platform and its respective plugins which convert the shortcode to usable HTML for use in the web browser.

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