Posted by on Jul 13, 2014 in | 0 comments

Smarketing refers to the practice of aligning sales and marketing efforts. In a perfect, utopian business process, marketing would pass off fully qualified leads to the sales team, who would then subsequently close these contacts 100% of the time. The business would grow, and everyone would profit. But this isn’t the way things work-so it’s important for marketing and sales to align efforts to impact the bottom line the best they can through coordinated communication. Effective use of Inbound Marketing tools can provide the opportunity to do so by facilitating data share between both sales and marketing.

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