Top of the Funnel

Posted by on Jul 13, 2014 in | 0 comments

The top of the funnel (or TOFU) is an inbound marketing term that refers to the very first stage of the buying process. Leads at this stage are just identifying a problem that they have and are looking for more information. As such, an inbound marketer will want to create helpful content that aids leads in identifying this problem and providing next steps toward a solution.

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