Web Analytics

Posted by on Jul 13, 2014 in | 0 comments

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Though web analytic tools are often offered as some of the backend tools that can be accessed via a web hosting account’s control panel, more and more people are using Google Analytics, which provides far more flexibility in terms of (e.g.) filtering what should and shouldn’t be analyzed before outputting results to a user’s screen.

It should be emphasized that web analytics is not just a tool for measuring web traffic. They can be and are also used as a tool for business and market research, allowing their users to assess and improve the effectiveness of a web site.”

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