QR Codes: the next greatest thing?

Posted by on May 31, 2011 in Ads, Blog, Brochures, Business Cards, Catalogs, Conference Marketing Materials, Corporate Stationary, Custom Illustration, Fliers, For Slider, General Business, Logos, Presentation Folders, Product Literature | Comments Off on QR Codes: the next greatest thing?

QR Codes: the next greatest thing?

Just about anyone who drives down Route 73 through Keene, NY has a smartphone of some kind. An iPhone, or an Android, or one from the other handful of flavors that permeate the current market. One equipped with a camera. And if there’s even a smidgen of truth to the statistics reported by Clarkson’s Adirondacks Business Center, that means there’s about 1.6 million of them traveling through town yearly. 1.6 million of them, those smartphones, accompanied by potential customers.

Give or take, that is.

What does this mean for local businesses?

Imagine this: techno-savvy customers pull into your parking lots to check out your wares, perhaps get a bite to eat, or secure a room for the night or longer. They note the ads in your windows, your room-rates, or the prices on your menus. Perhaps the tickets you’ve attached to the furniture you’ve got for sale. You sell them something, something they like, great food, comfortable beds, the unique knick-knack or three. Being more than pleased with their purchasing experience, they whip out their smartphones, and take pictures of one of those QR codes you thoughtfully had embedded in your marketing literature or price tags. They then process the pictures they took using an application that converts QR codes into legible information for storage on their smartphones and voila: they’ve got access to your digital content on the [mobile] web, enabling to them to connect their mobile devices to a web browser, allowing them to easily find your place of business again.

For example:

Shining lamp QR code

I could easily place copies of the above flyer in strategic business locations, especially high traffic areas. Folks in need of the sort of assistance I offer might then photograph the QR code embedded in the doc and refer to it later upon their return to the office. I could also spice up the ad a bit if I wanted to, by adding, e.g., links to discount coupons customers could print out, lending to the enticement.

QR codes can also be used by potential customers to spread your  word (you know, that great marketing info you had coded into your QR codes) to others, via email, instant messages (IMs), and SMS (short message service), greatly enhancing the potential for repeat and new business.

According to Jeff Korhan, over at the Social Media Examiner:

Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

 

Jeff goes on to explain more about QR codes themselves. Their origins, how they’re produced, the various benefits they provide. See his site if you’d like to know more in general about them.

One last thing before closing: all this isn’t to say that the addition of QR codes to your literature is some sort of magic bullet that’s going to fix everything that might be wrong with a business. Only a business owner can do that, perhaps with the assistance of a sound business analysis. But QR codes certainly can’t hurt, and if what they’re saying about their coming role is true, they can certainly help a lot.

If you’re interested in pursuing the use of QR codes yourself, why not touch base with me, your local expert. Consults are free, and I love to meet new people.

– jfc