Posts Tagged "Conversions"

A little bit about SEO & Marketing…

Posted by on Jun 24, 2014 in Blog, Branding, Business analysis (including marketing strategy), Conversions, Corporate Identity, For Slider, Inbound Marketing, Marketing, Search Engine Rankings, SEO, Social Media, Usability, Web Design | Comments Off on A little bit about SEO & Marketing…

A little bit about SEO & Marketing…

Most people who approach me with SEO related questions usually want to know why their web site isn’t showing up on the first page of search returns when others search for the sort of services they provide (and what can be done about it). The easy answer of course is that their site and its content haven’t been optimized to do so yet. While that’s true in many cases, the real answer is somewhat more complicated than that. Search Engine Optimization, or SEO as it’s commonly known, is that area of web site development that allows search engines to not only properly index...

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The Fine Print: other graphic work of mine

Posted by on Jun 20, 2014 in Ads, Blog, Brochures, Business Cards, Corporate Stationary, Custom Illustration, Fliers, For Slider, Presentation Folders | Comments Off on The Fine Print: other graphic work of mine

The Fine Print: other graphic work of mine

Most folks I talk to in the course of my daily business realize that graphic design is a creative process that combines art and technology to communicate ideas (a unique message, if you will), the end result of which allows us to convey that message to a particular audience for some sort of purpose. In the web-related and other graphic work that I do, the goal of that message is usually to get people to buy things from us, subscribe to something we’re oftering, etc. (what we call “conversions” in the marketing world), and is associated with what’s called...

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The Ultimate in Pool Care

Posted by on May 6, 2012 in Ads, Branding, Business Cards, Corporate Identity, Corporate Stationary, Custom Illustration, Information Architecture, Logos, Marketing, Portfolio, Presentation Folders, Product Literature, SEO, Social Media, Usability, Web Design, Web Site Gallery | Comments Off on The Ultimate in Pool Care

The Ultimate in Pool Care

Type of work: design and development of full web site, as well as the delivery of a Facebook Timeline page with integrated Facebook applications. Website url: www.ultimatepoolcare.com Platform: WordPress Please note that extensive re-work was recently accomplished on this site allowing for the responsive display of the site and its use in various screen sizes (e.g., smartphones, tablets, etc.). This work entailed using the newly introduced, responsive version of the original WordPress theme and the addition of almost 2,000 lines of css (Cascading Style Sheet) code. Examples of the Facebook...

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Marketing & the Internet: do consumers do online research?

Posted by on Jun 6, 2011 in Blog, Business analysis (including marketing strategy), For Slider, General Business | Comments Off on Marketing & the Internet: do consumers do online research?

Marketing & the Internet: do consumers do online research?

During an adjudicatory hearing on the viability of the Adirondack Club and Resort (ACR) project in Tupper Lake, adjoining property owner Phyllis Thompson brought up the fact that the ACR’s website isn’t currently in operation, wondering if that might have an impact on the marketability of the project (Resort’s marketability questioned, Adirondack Daily Enterprise – June 6, 2011). Per the Daily Enterprise article, one Terry Elsemore, an expert witness hired by the Adirondack Club and Resort (ACR) developers in Tupper Lake to bolster their cause, and owner of Fractional Strategies,...

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QR Codes: the next greatest thing?

Posted by on May 31, 2011 in Ads, Blog, Brochures, Business Cards, Catalogs, Conference Marketing Materials, Corporate Stationary, Custom Illustration, Fliers, For Slider, General Business, Logos, Presentation Folders, Product Literature | Comments Off on QR Codes: the next greatest thing?

QR Codes: the next greatest thing?

Just about anyone who drives down Route 73 through Keene, NY has a smartphone of some kind. An iPhone, or an Android, or one from the other handful of flavors that permeate the current market. One equipped with a camera. And if there’s even a smidgen of truth to the statistics reported by Clarkson’s Adirondacks Business Center, that means there’s about 1.6 million of them traveling through town yearly. 1.6 million of them, those smartphones, accompanied by potential customers. Give or take, that is. What does this mean for local businesses? Imagine this: techno-savvy...

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